Marketing Research & statistics

This is The Best If you want to know when & How to use statistical analyses in marketing research .

Its Suitable for providing a step-by-step treatment of the major choices facing Marketing researchers when using SPSS. Although they may have an understanding of how SPSS works, they may not understand the statistics behind the method. This book bridges the gap. A top author team offer a concise approach to analysing quantitative marketing research data in pracice.