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1. Objective:
- In terms of both objective aims to provide a good mental image to the voters for the party or candidate.
- And both are seeking to persuade the electorate to vote for a party or candidate for public support
- In terms of both objective aims to provide a good mental image to the voters for the party or candidate.
- And both are seeking to persuade the electorate to vote for a party or candidate for public support
2. Requirements and methods:
- Study the market in preparation for the planning of the electoral campaign.
- To identify the hopes and theses voters.
- Public opinion in the party.
- The willingness of voters to cast ballots in the ballot box.
- The preparation of the electoral program in addition to identifying issues that are relied upon to attract or obtain the support of the masses.
- Determine whether the campaign will draw particular ideology or be on the basis of the candidate or the party itself.
- Selection of the appropriate means of mass communication (personal communication, conferences, publications, newspapers, and the means of visible or audible ...).
- Study the market in preparation for the planning of the electoral campaign.
- To identify the hopes and theses voters.
- Public opinion in the party.
- The willingness of voters to cast ballots in the ballot box.
- The preparation of the electoral program in addition to identifying issues that are relied upon to attract or obtain the support of the masses.
- Determine whether the campaign will draw particular ideology or be on the basis of the candidate or the party itself.
- Selection of the appropriate means of mass communication (personal communication, conferences, publications, newspapers, and the means of visible or audible ...).
B - The differences
In terms of the differences can be said that a more comprehensive political marketing and marketing for the continuity of the election, once a candidate to succeed in the case of electoral marketing has broken links to the electorate, but in political marketing, the required continuity of contact, even after winning the election.
The Marketing election may fit with the candidate individually, and not with the candidate of my party nor is it necessarily here is that the candidate receives a certain percentage of the number of voters, and thus can be said that marketing the election is an extension of the marketing of political, social, and can also say that the marketing electoral designed to carry or to encourage the largest possible number of voters to cast their ballots in favor of
In 1960 John F. Kennedy used for the first time political sociology in the study of public opinion of voters, and for Nixon in the period between 68-72 began use of consultants in the field of advertising and methods of control of the television.
survey on participation in the electoral process in 10/2011
We have done a survey on participation in the electoral process in the compound of College of Business, University of Alexandria, which includes both of the colleges as follows:
Commerce, arts, law, tourism, hotels, education, and has been analyzed survey data using the latest statistical programs.
The Results
Descriptive statistics:
This table shows us that we made an opinion poll 78 people and there is not any loss of data has been collected and the volume of the sample survey of 100 sheets and 78 have been compiled only a sample.
Age
Age:
Most of the openion of this survey between the ages of (less than twenty years) – (between 20-25 year) and the t majority percentage of 60.3% and less than twenty years and 38.5% between 20 -25 in the year and above 25 years was 1.3 per year
Most of the openion of this survey between the ages of (less than twenty years) – (between 20-25 year) and the t majority percentage of 60.3% and less than twenty years and 38.5% between 20 -25 in the year and above 25 years was 1.3 per year
Sex
Sex:
Most of the views of this survey were females and a percentage of 75.6% and the participation rate for males by 24.4%
Most of the views of this survey were females and a percentage of 75.6% and the participation rate for males by 24.4%
Faculty
Faculty
Highest level of participation in this poll was one of the College of Arts and by 59% and followed by the College of Business and by 23.1% and followed by the Faculty of Education and by 9% and followed by the Faculty of Law by 3.8%
Highest level of participation in this poll was one of the College of Arts and by 59% and followed by the College of Business and by 23.1% and followed by the Faculty of Education and by 9% and followed by the Faculty of Law by 3.8%
Place of Resident
Most of those who participated in this survey was from Montaza circle ( (34.6%) and then followed by Mina El Basl circle was( 25.6%) and followed by El Raml circle was (24.4% ) and the last one was Moharam Bek circle, was ( 14.1% )
Average daily spending:
The majority of those who participated in the survey their daily spending rate between £ 10 - £ 50 per day and a percentage of 60.3% and followed by less than 10 pounds and a percentage of 35.9% and the highest of the fifty pounds were accounted for 1.3%
Participation in the election process
• Participation in the electoral process
The result of this survey that the rate of participation in the electoral process for young people in the compound of Alexandria university is 74.4% while the percentage of non-participation in election process was 21.8% .
The result of this survey that the rate of participation in the electoral process for young people in the compound of Alexandria university is 74.4% while the percentage of non-participation in election process was 21.8% .
